Let’s start with the basics. If you send emails to resellers, the first thing they will do if they do not know your brand, will be to check your web site. You need to make sure it shows everything they need to know about you and your products: Printer specifications, pictures and videos of course, but also your key selling points. What are the top 3 features that make you unique? Resellers have too many customers and produtcs to manage to spend time to discover a new brand, so you need to make things easy for them to understand.
Make sure you also introduce your company history and vision in a clear way. What was your ambition and what is your goal with your product range? Are you the cheapest? the most innovative, the most reliable, have the best performances? Business partnerships are about sharing the same vision, it is not only about making money.